The Franchisee
and the Franchisor
What is expected of you as a Bob
Jane T-Marts franchisee?
It's often said that
franchising is about people not product. Given the right system and the right
franchisee, the rewards are unlimited. Therefore there needs to be at the
outset respect for the system by the franchisee and the system also needs to
respect the pivotal role that the franchisee plays. Common to most successful
and established franchisees are the following traits:
- Self motivated, competitive,
energetic and entrepreneurial
- Desire and ability to be
self-employed
- Stable and supporting family
network
- Ability to work as a team and
within a system
- Have a natural disposition to
marketing techniques
- Extraordinary commitment to
customer service
- Interactive, enthusiastic and
supportive
- Flexible, progressive and
intuitive
- Responsive to advice
- Sufficient start-up capital
What is expected of us as a
franchisor?
Franchisors have an
overwhelming responsibility to deliver to franchisees a business environment
where they can work 'the system' to generate wealth with the least amount of
risks. To create a profitable system with low risks, franchisors must display
the following attributes:
- A proven business system over
time
- Financial strength and industry
influence
- Protected trademarks, logos and
trade identity
- Ability to lead, sustain and
create opportunities
- Ability to understand and
manage the franchise relationship
- Vision and custodianship of the
franchise system
- Be progressive, responsible and
equitable
- Provide sales, marketing,
business and financial support
- Commitment to growth and market
dominance
- Dedicated to maximising the
well-being of franchisees
- Ongoing market appraisal and
research
